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Privacy Policy

Last Updated: 21 July 2026

Privacy Policy for SUREWHEELS LIMITED

SUREWHEELS LIMITED ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or use our services.

1. Who We Are

Company Name: SUREWHEELS LIMITED

Company Number: 11005008

Registered Office:

167-169 Great Portland Street, 5th Floor

London

England

W1W 5PF

Email: complaints@sure-wheels.com

2. Information We Collect

We may collect and process the following personal information:

  • Name

  • Email address

  • Telephone number

  • Postal address

  • Vehicle details (where relevant)

  • Payment information (processed securely through payment providers)

  • Communications sent to us by email, telephone or online forms

  • Technical information including IP address, browser type, operating system and website usage data.

3. How We Collect Your Information

We collect information when you:

  • Contact us by email or telephone.

  • Complete forms on our website.

  • Request quotations or services.

  • Purchase products or services.

  • Subscribe to newsletters or marketing communications.

  • Browse our website using cookies and similar technologies.

4. How We Use Your Information

We use your personal information to:

  • Provide our services.

  • Respond to enquiries.

  • Process orders and payments.

  • Manage customer accounts.

  • Improve our website and services.

  • Send service updates.

  • Comply with legal obligations.

  • Prevent fraud and protect our business.

Where you have given consent, we may also send you marketing communications. You may withdraw your consent at any time.

5. Legal Basis for Processing

We process your personal information under one or more of the following legal bases:

  • Performance of a contract.

  • Compliance with legal obligations.

  • Legitimate interests.

  • Your consent where required.

6. Sharing Your Information

We may share your information with trusted third parties including:

  • Payment service providers.

  • IT and website hosting providers.

  • Professional advisers.

  • Delivery or logistics providers (where applicable).

  • Government authorities where legally required.

We never sell your personal information.

7. International Transfers

Where personal information is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR.

8. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

However, no method of transmission over the internet is completely secure.

9. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal, regulatory or accounting requirements.

10. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal information.

  • Request correction of inaccurate information.

  • Request deletion of your information.

  • Restrict processing.

  • Object to processing.

  • Request data portability.

  • Withdraw consent where processing is based on consent.

To exercise these rights, please contact us using the details below.

11. Cookies

Our website may use cookies to improve your browsing experience and analyse website traffic.

You can control cookies through your browser settings.

Where legally required, we will request your consent before placing non-essential cookies.

12. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy policies.

13. Contact Us

If you have any questions regarding this Privacy Policy or how we handle your personal information, please contact us:

SUREWHEELS LIMITED

167-169 Great Portland Street, 5th Floor

London

England

W1W 5PF

Email: complaints@sure-wheels.com

14. Complaints

If you are unhappy with how we process your personal information, you have the right to complain to the UK Information Commissioner's Office (ICO).

Website: https://ico.org.uk

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page together with the revised "Last Updated" date.

By continuing to use our website after any changes, you acknowledge the updated Privacy Policy.

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